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Tenacious Flog
 
Tuesday, August 17

Trader Joe's, the field trip  
Took a little field trip today after work to the new Trader Joe's in Santa Fe. It was, as predicted, rather crowded. Also, it was smaller than I expected, even though I had been warned that TJ's are pretty small compared to your usual supermarket.


The weird thing about the place is that its kind of like a cross between the best parts of Food Hole and/or Sow Yer Oats with Wal-Mart. That is, they have lots of high-quality foofy food like organic veg, fresh meats, gourmet trail mix, etc. But its actually very cheap. Here are some examples off the top of my head:
Feta: $4/lb
Crystallized Ginger: $2/lb
Frozen Ahi Tuna Steaks: $4/lb
Balance Bars: $.89
Yogurt: $2/quart



This happens because TJ's finds the items they want to carry, and then contract with a food manufacturer to provide it at a low price under Trader Joe's brandname. So 90% of the stuff in the store is TJ's brand, and it seems to be similar if not the same stuff as other high-end store brands, but even cheaper.



So it seems to be a good place to stock up on some of the things that they have really slashed prices on, but its also a place where you can buy nearly everything you need; they have bread, meat, veg, fruit, dry goods, canned food, etc.



The verdict? I'd go back, and bring my cooler and ice packs, but not immediately. Maybe the crowds will thin out over time....

Time posted: 21:41 [permalink]
Talk at me:
I have been to 2 TJ's in my life - one near MIT in Cambridge, MA - which was huge and one in Boston on Boylston Street, which was quite small. I had a ball at the one near MIT. I was with a very good friend from college and she knew where to bring me when I came in for 4 days. The foodies heaven! I spent $40 in 10 minutes and could've spent another $15 easily. I put back at least 5 things. I knew I had to bring it back on Amtrak so I had to buy small. I bought BIG and dragged it back. Anyway, my favorite item was the Yellow Tomato Arrabiatta sauce which they have discontinued since then. Their Chipotle Hummus was ok, not great. The french Chocolate Truffles were amazing, so were the Pecan Pralines (which I have a box of in my cabinet). I had the best time there. I wish I lived near one. I wish they would build one near me. I live in the boonies of NJ. The closest one is an hour away. Ugh.

TJ's is the best. I love it. I hope one day they build one within 1/2 hr from me so I can enjoy it more often.

I was a bit disappointed with the one on Boylston as it was quite tiny. Plus I was with my husband and son so I couldn't do as much looking around as I wanted to. I just bought my favorite products and left.

Go more often, you will be happy you did.
 
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Comments:
I have been to 2 TJ's in my life - one near MIT in Cambridge, MA - which was huge and one in Boston on Boylston Street, which was quite small. I had a ball at the one near MIT. I was with a very good friend from college and she knew where to bring me when I came in for 4 days. The foodies heaven! I spent $40 in 10 minutes and could've spent another $15 easily. I put back at least 5 things. I knew I had to bring it back on Amtrak so I had to buy small. I bought BIG and dragged it back. Anyway, my favorite item was the Yellow Tomato Arrabiatta sauce which they have discontinued since then. Their Chipotle Hummus was ok, not great. The french Chocolate Truffles were amazing, so were the Pecan Pralines (which I have a box of in my cabinet). I had the best time there. I wish I lived near one. I wish they would build one near me. I live in the boonies of NJ. The closest one is an hour away. Ugh.

TJ's is the best. I love it. I hope one day they build one within 1/2 hr from me so I can enjoy it more often.

I was a bit disappointed with the one on Boylston as it was quite tiny. Plus I was with my husband and son so I couldn't do as much looking around as I wanted to. I just bought my favorite products and left.

Go more often, you will be happy you did.
 
Post a Comment
 
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