Food Blog:
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Miss Tenacity.
New Mexico.
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Tuesday, August 17
Trader Joe's, the field trip
Took a little field trip today after work to the new Trader Joe's in Santa Fe. It was, as predicted, rather crowded. Also, it was smaller than I expected, even though I had been warned that TJ's are pretty small compared to your usual supermarket.
The weird thing about the place is that its kind of like a cross between the best parts of Food Hole and/or Sow Yer Oats with Wal-Mart. That is, they have lots of high-quality foofy food like organic veg, fresh meats, gourmet trail mix, etc. But its actually very cheap. Here are some examples off the top of my head:
Feta: $4/lb
Crystallized Ginger: $2/lb
Frozen Ahi Tuna Steaks: $4/lb
Balance Bars: $.89
Yogurt: $2/quart

This happens because TJ's finds the items they want to carry, and then contract with a food manufacturer to provide it at a low price under Trader Joe's brandname. So 90% of the stuff in the store is TJ's brand, and it seems to be similar if not the same stuff as other high-end store brands, but even cheaper.

So it seems to be a good place to stock up on some of the things that they have really slashed prices on, but its also a place where you can buy nearly everything you need; they have bread, meat, veg, fruit, dry goods, canned food, etc.
The verdict? I'd go back, and bring my cooler and ice packs, but not immediately. Maybe the crowds will thin out over time....
Time posted: 21:41 [permalink]
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CONTACT ME: tenacity -at- gmail.com
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