Food Blog:
Cook In.
Eat Out.
Miss Tenacity.
New Mexico.
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Thursday, August 3
Which Came First - the Website or the Business?
In 99% of the cases I've seen, 'tis the Business.
Today I received a particularly annoying example of this. I read an email in one of my 'peripheral' accounts - used primarily to sign up for stuff and thusly be the recipient of tons of junk mail - which stated that a new restaurant was "Now open!!!" in Albuquerque.
This particular restaurant, corporate in origin but trying to appear quasi-local, has been hyping itself for months: how cool it will be, how many jobs will be created, how fun it will be to eat/socialize/gather there.... et cetera.
Now, the place is apparently open. I use the very ugly email notification to zip over to their website to check out menu details, perhaps see some photos of the interior, and you know - just do research. Here's what I find on 95% of the internal pages (annoying not just for the horrific color scheme):
Let me remind prospective business owners out there - when you start a business and advertise via email heavily, make DAMN sure your website is fully functional BEFORE the doors open. I am not the only person who does research on most of my "real world" excursions before I head out the door.
Time posted: 15:35 [permalink]
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CONTACT ME: tenacity -at- gmail.com
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